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Career Description

Job Title: Brand Marketing Manager

Location: gimMe HQ; San Rafael, CA

Position: Full-time; for immediate hire

Job Function: Marketing; Brand Management, Product Management

Company Industry: Consumer Goods; Food & Beverage, Health & Wellness

Overview

The Brand Marketing Manager is a key member of the gimMe Snacks (Gimme Health Foods Inc.) Marketing team. This role is instrumental to the brand’s success in driving profitable sales, growing brand awareness, acquiring new customers and keeping our existing community engaged and loyal. They will serve as the brand owner and responsible for continuously managing and growing the gimMe brand across all touch-points internally and externally. The Brand Marketing Manager will report to the SVP Marketing.

The ideal candidate will:

  • Have experience across a spectrum of marketing touch points including branding, creative, digital, PR, social media and field marketing for consumer packaged goods; ideally in the food space and/or a high-growth consumer brand
  • Have the ability to think strategically and creatively to build the brand, by continuously thinking "outside of the box"
  • Be an excellent communicator with an ability for compelling, authentic storytelling across multiple mediums (social channels, web, presentations, campaigns, etc.)
  • Extract actionable insights from syndicated data as well as from consumer insights
  • Be action and results-oriented with an entrepreneurial spirit

Duties & Responsibilities:

  • Build brand awareness nationally and at the local level through strategic planning; including but not limited to at retail (in-store & online), PR, social media, brand partnerships, and customer marketing
  • Identify opportunities to enhance consumer experience (website, social media, packaging, email programs, product, promotions) to drive conversion and loyalty
  • Continue to optimize gimMe's customer experience (sales presentations, tradeshows, collateral, etc.)
  • Collabolate with sales, supporting sales initiatives with customer-specific programming and sales presentations to communicate those programs
  • Help develop plans for a gimMe dedicated field marketing team
  • Gather insights and identify areas of opportunity to increase conversion and loyalty
  • Help identify and drive new growth opportunities including new product innovation, future market expansion, new channels and new revenue streams
  • Work collaboratively with third parties and agency partners (designers, PR, social media, influencers, tradeshows, etc.)

Qualifications:

  • Undergraduate Degree from leading college/university; MBA preferred
  • A minimum of 3-5 years marketing experience in consumer packaged goods
  • Strong team player
  • Excellent communication skills, both oral and written
  • Passion for learning AND doing
  • Strong organizational skills and attention to detail
  • Proficient in PowerPoint and Excel
  • Enthusiastic can-do attitude and proven ability to perform above expectations
  • Snack category experience a plus

About gimMe

Pioneers of the seaweed category, Gimme Healt hFoods Inc. harvests and cerates the #1 selling premium, organic seaweed-based snacks. Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad who, in 2012, recognized an opportunity to adapt a traditional yet convenient and healthy Korean favorite to a flavored snack that would entice American palates. Their vision led to the creation of gimMe Snack's, the world's first line of Certified Organic and Non-GMO Project Verified seaweed snacks. Today, gimMe is the #1 seaweed brand in the Natural channel and produces a range of healthy, flavored seaweed options including our original organic roasted seaweed snacks, full-size suhi nori and first of their kind seaweed thins.

gimMe Snacks can be found at major grocery chains as well as natural and specialty food retailers across the United States, Canada, and Australia. All products are also available on online at Amazon.com and World Pantry.

Learn more about gimMe at gimmesnacks.com

To Apply:

Please forward your resume and cover letter to jobs@gimmehealth.com

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